Superbowl Adverts 2012 – My personal favourites

So I’ve checked out all the Superbowl ads.

The favourite for me is Suzuki. It doesn’t tell me much about the car (what I got was good for all weather conditions and an upgrade people will know about), but the execution is cute, clever and relatable (“I traded it in”). Therefore I love Suzuki that little bit more and am actually a little curious to what this car delivers. A true Superbowl advert there to entertain and lightly inform. Also I love Huskies and these are more like wolves…which I love more.

 

 

Worst ad by far was the TaxAct advert. What the hell? This has nothing to do with tax and at the end they have poorly tried to tie the message and service together, which is so noticeable to anyone, let alone professionals. Fair enough, it’s a service, not a physical product, but this is NO excuse to give such little thought into what can represent your message. Also the art direction is terrible. The scenarios are weak, unentertaining and too ‘familiar’ to keep you drawn. This is such a waste and I’m so so angry at them!

 

 

1st runner up is Chevrolet’s Happy Grad. Very entertaining for me and stays strong until the very end. The personalities and emotions of the characters are portrayed very well to enable the ‘over the top’ execution to be accepted. Everyone loves this type of scenario, you can’t go wrong!

 

 

2nd runner up is Bridgestone tyres. This series of advert gives a lot of information about the products yet manages to do it in a captivating form. The dry humour of the interview style also gives it a little seperation from other Superbowl ads.

 

 

3rd runner up is the Budweiser ‘Wego’ dog. What guy doesn’t love a dog that fetches you beer? Little cheeky spot of women targeting too. It doesn’t really have much of a strategy behind except brand awareness but is anyone complaining really? Also at the end it has a URL to help rescue dogs. A giving brand it seems!

 

 

I’m just babbling really and am being hypocritical. These are my first impressions of the adverts but that is how I am keeping it because afterall everybody is bombarded by 50 odd adverts! However Coke’s idea of putting the polar bears in our situation needs bigging up, and the speed dating baby is pretty memorable.

Also the strategy behind the Samsung note advert is really really simple yet unbelievably effective. It speaks the truth that nobody dares speak to such a wide audience about such a loved brand (and I’m the owner of an iPhone and Macbook Pro…)

Basically I love the Superbowl.

 

Before I leave, I’ve just read an article on the ads and poor pepsi is being slated for their unoriginal advert? It’s not unoriginal because it’s going for the ‘obvious’. It is executed very well and gives the viewers good old fashioned rivalry. Surely any second place brand that gets the upper hand on their first place competitor would be accepted, entertaining and not slated for being ‘unoriginal’? Jeeez!

Advertisements

“Without a creative strategy…

…your print advertising would just be expensive wallpaper” Think, then do – England agency, Leeds. 

Sack the Intern?

Well, the image says it all. How on earth can you use such a controversial phrase and not expect to get backlash from some 65,000 followers. A serious lesson is learned here. Brush up on the grammar too, please?

I believe this is a firm lesson learned, but you can’t call it  ‘just a careless mistake’. Every tweet must be carefully reviewed before posting. People aren’t all her age and do not review things the way she does. An intern in the industry of social media, PR, PA or Politics should know this as a number one rule. Sorry. I’m all for interns (as I am one) but she needs some serious disciplinary action, possibly one which gives her a push into another career direction…

@ChloeJHarvey

British Red Cross simplicity

This is a great example of planning and creativity all rolled into one neat trick.

So, imagine you’re walking to work from the Tube, and you get a charity pot shaken in your path. Do you stop? The majority of people would say no, and half of the time it’s purely down to ‘laziness’ of changing what your routine usually consists of. I’m sure we are all glad to get rid of the coppers weighing down our pockets and bulking up our wallets. However the amount of time it takes for you to deliberate whether you are going to stop/have time to stop usually takes up the amount of time that you use to walk past the collector, thus it being far too much effort to stop, walk back and give change, rather than to just completely forget about the opportunity to donate and carry on with your routine.

The latter is much much easier, and we all do it in many different situations. How many times have you not done something because it isn’t needed of you, but once it is, its a 2 second job and you always promise yourself to do things like that more often…

Correct me if I’m wrong, please!

Here is the tray (click to see it larger):

It's as simple as this...

This is where the genius of this collection tray comes in. People have to take the change from their pockets and empty it into the tray. People HAVE to do this. This is number one eliminated.

Secondly, people then have to take their change back from the tray, which goes hand in hand with the  ‘people not wanting to waste time’ element. I would say quite a few people will be in a rush, and the task of scooping out their loose change is probably not worth the money that they put in there in the first place.

The other cheeky little aspect that I like is the guilt element that people will feel. Who would take back the money they have just donated from a charity box? This tray acts in a similar way and creates a strong guilt element that again is probably stronger than the element of leaving behind change they handed to the tray.

Also, the situation of being in an airport probably helps more than people think. People who are in airports, especially those on business, seem to conform to an expectation (or at least one that I feel when I am in airports) of rushing about, being important and not caring about spending money. Therefore, why would they want to break an expectation like this by picking up their change? Leaving the change behind, showing off your disposable income and what a big kind heart you have is definitely something you wouldn’t mind the queue behind you noticing…

No doubt all of these things and more would have been discovered through masses of research and ‘creatively’ creating solutions (rather than my assumptions) when planning how to increase donations to the red cross. This, ladies and gentlemen (whichever you prefer), is why I love planning!

 

Twitter – @ChloeJHarvey

Carling – Please be relative again!

So, this post was originally for the rants revolving around my thoughts on the new Carling advert. However, I have just taken another look at it to refresh my memory and it seems to have grown on me, but I guarantee once I start ranting, I will revert to stage one.

I will let you know firstly why I didn’t feel much for the advert to start with.

Carling for me, is a brand based on humour and male friendship, especially with their strapline of ‘belong’. Their adverts were liked, clever, creative and extremely relative to their target audience. Not only that, but I believe it gave the audience the opportunity to feel good about themselves, because in reality you would do the things (proposed in the ads) for your best pals but it’s not something you usually think about!

Perhaps the campaign/brand was becoming a little old and too familiar, but a brand refresh doesn’t mean taking away the most important values of the brand and creating new ones to replace it.

The art direction of the advert is really well done, which is probably why it’s grown on me since I last watched it. I guess I’ve come to accept it a little more. To me, it is too similar to (and poorly comparable too) the iconic powerful guinness adverts, along with other metaphorical fancy drink brands that decide to send people flying through the air or trap people in bubbles.

I do understand the brand is heading towards the ‘look at us we do actually taste great’ due to the ‘Brilliantly refreshing’ strap-line, which is fine, and to be honest, hardcore research and planning will probably blow my theory out of the water (I hope!) in that sales will rise due to the brand reposition and new campaign. However, this is just a moan about how a campaign I loved has been replaced with a fancy beer advert that just doesn’t do enough for me I’m afraid! Also, as a last point, I haven’t seen any other media related to this change? No internet banners, no print ads, no competitions. Uh oh.

Are we too stressed?

Is Job Stress Killng You?
From: HumanResourcesMBA.org

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