So I’ve checked out all the Superbowl ads.
The favourite for me is Suzuki. It doesn’t tell me much about the car (what I got was good for all weather conditions and an upgrade people will know about), but the execution is cute, clever and relatable (“I traded it in”). Therefore I love Suzuki that little bit more and am actually a little curious to what this car delivers. A true Superbowl advert there to entertain and lightly inform. Also I love Huskies and these are more like wolves…which I love more.
Worst ad by far was the TaxAct advert. What the hell? This has nothing to do with tax and at the end they have poorly tried to tie the message and service together, which is so noticeable to anyone, let alone professionals. Fair enough, it’s a service, not a physical product, but this is NO excuse to give such little thought into what can represent your message. Also the art direction is terrible. The scenarios are weak, unentertaining and too ‘familiar’ to keep you drawn. This is such a waste and I’m so so angry at them!
1st runner up is Chevrolet’s Happy Grad. Very entertaining for me and stays strong until the very end. The personalities and emotions of the characters are portrayed very well to enable the ‘over the top’ execution to be accepted. Everyone loves this type of scenario, you can’t go wrong!
2nd runner up is Bridgestone tyres. This series of advert gives a lot of information about the products yet manages to do it in a captivating form. The dry humour of the interview style also gives it a little seperation from other Superbowl ads.
3rd runner up is the Budweiser ‘Wego’ dog. What guy doesn’t love a dog that fetches you beer? Little cheeky spot of women targeting too. It doesn’t really have much of a strategy behind except brand awareness but is anyone complaining really? Also at the end it has a URL to help rescue dogs. A giving brand it seems!
I’m just babbling really and am being hypocritical. These are my first impressions of the adverts but that is how I am keeping it because afterall everybody is bombarded by 50 odd adverts! However Coke’s idea of putting the polar bears in our situation needs bigging up, and the speed dating baby is pretty memorable.
Also the strategy behind the Samsung note advert is really really simple yet unbelievably effective. It speaks the truth that nobody dares speak to such a wide audience about such a loved brand (and I’m the owner of an iPhone and Macbook Pro…)
Basically I love the Superbowl.
Before I leave, I’ve just read an article on the ads and poor pepsi is being slated for their unoriginal advert? It’s not unoriginal because it’s going for the ‘obvious’. It is executed very well and gives the viewers good old fashioned rivalry. Surely any second place brand that gets the upper hand on their first place competitor would be accepted, entertaining and not slated for being ‘unoriginal’? Jeeez!